MBA Consultants Map Out Road to Acceptance for Applicants in “MBA Admissions for Smarties: The No-Nonsense Guide to Acceptance at Top Business Schools”

LOS ANGELES, California November 28, 2011 – How can ambitious applicants break through the competition and secure a place in a top MBA program? In their new book, “MBA Admissions for Smarties: The No-Nonsense Guide to Acceptance at Top Business Schools” (ISBN 9781466294981), veteran admissions consultants Linda Abraham and Judy Gruen lay out a practical, succinct guide to the applications process, including how to define post-MBA goals and establish “fit” with a program, as well as how to write effective and persuasive essays, letters of recommendation and resumes.

Based on more than twenty years combined experience with, a leading graduate school consulting firm founded by company president Linda Abraham, the authors underscore the importance of goal-setting and establishing realistic expectations. “All too often, applicants fall into the trap of wanting to earn the MBA without focusing on why they want it, and what they plan to do with it after graduation,” Abraham says. “Goals are front and center in the minds of admissions committee members, and successful applicants keep them front and center during the applications process.”

After showing applicants how to define their goals, the authors demonstrate the most effective way to research schools, what to look for on a campus visit, and how to pay effective “virtual” school visits. Assessing whether applicants are a credible match with their target programs is critical, the authors say. “This goes beyond matching your GPA and GMAT score. It also involves understanding whether a school’s educational style, stated values, geographic location and personality work for each person. Doing this homework saves applicants from applying to the wrong programs, for the wrong reasons, or at the wrong time and will steer them to the best possible MBA programs for them as distinctive individuals,” observes Gruen.

The second part of the book is all about presentation. It includes samples from winning MBA application essays, including explanations of why they work, as well as “before” and “after” sentences, so that readers can learn how to root out lifeless, generic prose on their own. There are also meaty chapters on crafting an outstanding MBA resume (it’s not a job resume); how to gather compelling letters of recommendation, and how to shine during the all-important interview process. The last chapter contains advice for reapplicants, waitlisted, career changers, those with military backgrounds, overrepresented groups, and other special applicant groups. “We show prospective MBAs how to stand out in a crowded field for all the right reasons, how to select their most compelling life and work experiences to reveal their strongest potential as a candidate who will do a school proud,” Abraham says. “We want to help readers make the current application they are working on their last.”

“MBA Admissions for Smarties: The No-Nonsense Guide to Acceptance at Top Business Schools” has been endorsed by admissions directors at Tuck School of Business, Cornell University, and the founder of MBAPodcaster, a leading source of information on MBA admissions. The book is available online at and other channels.

About the Authors:

Linda Abraham is the founder and president of She has written or co-authored 13 ebooks on the admissions process, presented numerous times on MBA admissions, and co-founded the Association of International Graduate Admissions Consultants (AIGAC), serving as its first president.

Judy Gruen is an editor with and the co-author with Linda of two of’s ebooks. She is also the author of three award-winning humor books, including The Women’s Daily Irony Supplement.


Judy Gruen 310-486-4573

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