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Best Practices for
MBA Admissions

Create a Better Sequel: How to Reapply Right to Business School

MBA I.V.: Mainline to Top MBA Programs MBA Interview Questions and Tips

The Nine Mistakes You Don`t Want to Make on an MBA Waitlist


MBA BlastOff: 45 Terrific Tips to Launch Your MBA Application to Acceptance.

Submit a Stellar Application

The Finance Professional`s Guide to MBA Admissions Success

Great Application Essays for Business School

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Report From AIGAC Conference: Buzz vs.Substance

The AIGAC conference this year was fantastic. The first day consisted of presentations from Pete Johnson of Haas, Christie St. John of Tuck, Cassandra Pittman of INSEAD, Wendy Huber of Darden, Soojin Kwon Koh of Ross, and Bruce Delmonico of Yale's SOM. During the second day AIGAC was hosted by NYU Stern and Columbia Business Schools. Thanks to Anna Ivey of Anna Ivey Consulting and Jeremy Sheinwald of MBA Mission for all their efforts in organizing the event. Thanks also to Manhattan GMAT for hosting AIGAC on the first day and to Columbia and Stern for hosting us on Day 2. Finally, thanks to Graham Richmond of Clear Admit who spearheaded AIGAC's survey. More on that another day. The entire event was simply outstanding.

Certain terms came up in almost every presentation. Co-author with me of MBA BlastOff: 45 Terrific Tips to Launch Your MBA Application to Acceptance and MBA I.V.: Mainline to Top MBA Programs MBA Interview Questions and Tips, Maxx Duffy, has a useful term for words that tend to be overused in admissions because they represent important values: "umbrella words." As a consequence of this overuse, qualities like leadership are best broken down and demonstrated than talked about in their umbrella form.

Similar treatment is appropriate for umbrella-words-in-training -- the terms that came up over and over again in connection with almost every school at the conference. It's important for you to know how to relate to the latest and greatest buzz on the MBA scene. Merely parroting it won't do. Like the school representatives, you need to go deeper. Let's examine the most common of these terms:

  • Experiential learning. Almost every school touts its experiential learning opportunities. So don't write or talk about "experiential learning." Discuss how each school's particular experiential program is right for you. Reveal how Haas@Work will help you achieve your goals in your Haas application; or why Stern's Industry Mentoring Initiative is the perfect program for you because you are a career changer committed to a particular direction; or how Columbia's Master Classes represent the ideal opportunity to put theory into practice, a process you have enjoyed on a previous, specific occasion. Understand the nuances and points of difference between these programs to show that you have done your homework and really belong at your target schools.
  • Sustainability. Green is the color of the day, and I'm not just talking about Twitter avatars in sympathy with Iranian demonstrators. Don't write vaguely about "sustainability." Will you participate in INDEAVOR, The Energy Club, The Africa Initiative, or all the above at INSEAD to further your interest in renewable energy and entrepreneurship? Which of the almost twenty courses that study sustainability at Darden are you most interested in? How will you take advantage of the Batten Institute's resources as you dive into sustainable development in emerging markets?
  • Global. Global everything was everywhere at the conference. Ross sends roughly 50% of its MAP projects outside the US to roughly 30 countries. Yale has a required International Experience in its core and hosts a Global Leadership in Healthcare Conference with other professional schools at Yale. Which aspects of your target schools' global offerings are relevant to your goals and interests? If they are relevant, don't talk about study abroad or international projects; talk about the particular programs that are attractive to you, and why they appeal.
  • Flexibility. Several programs emphasized the increased flexibility of their programs. Both Tuck and Columbia have decreased the number of required courses and introduced mini-courses or seminars. Stern gives you a wide range of options in terms of designing your program. Yale allows you to take almost all second-year electives outside of SOM. How does your school's flexibility assist you in reaching your MBA goals? What level of flexibility is important to you?

These terms reflect important concepts in graduate business education today, but if you write about them superficially, you will appear .... superficial. Don't reflect merely the shallow buzz in your application. Study and understand the points of difference by scouring school web sites and attending presentations. Just as the AIGAC presentations went beyond the superficial to the substantive, so will your receptions and presentations.  

Ensure your applications reveal a profound grasp of the distinctive currents among outstanding MBA programs, like those that presented to and hosted AIGAC last week. 


The European MBA Alternative

Mobility has long been a by-word for MBA graduates, so amidst the current economic woes and uncertain MBA job market, more and more applicants are considering an MBA outside the US. In fact, a study this month by the Ewing Marion Kauffman Foundation shows that a growing number of students believe they will find better job opportunities outside the US.

An international MBA is the springboard to open professional doors in Europe, the Middle East or Asia. With their typically shorter programs (the majority of international MBAs are one year), business schools in Europe offer an ROI that attracts candidates who would have otherwise have opted for top US business schools.

Back in 1998 BusinessWeek gave only a glancing acknowledgement to business schools outside the US. Ten years later, the rankings testify to the strength of the international MBA market. So who are the contenders to the European MBA throne?

Not surprisingly IMD, INSEAD, and London Business School fare well in the major rankings, and are a familiar trio to applicants around the world. But Cambridge-Judge, ESADE, HEC, IE, IESE and Oxford-Saïd are catching up fast. In fact, by combining the results of the most recent full-time MBA rankings from the Financial Times, the Wall Street Journal, The Economist and BusinessWeek, the combined scores show these schools moving ever closer. 

The new elite of European business schools all outperform in different ways:

Cambridge-Judge and Oxford-Saïd in the UK are relative newcomers to business education (their MBAs began in the mid-Nineties), but the earnings power and employability of their graduates continues to propel them. And amidst the dreaming spires of the 800 year-old universities the business schools are developing reputations for international management and entrepreneurship.

HEC Paris shines among the top schools in France – in fact the alumni reads like a Who’s Who of European business. Ranked #1 business school in Europe by the FT for the last 3 years, and recognized by Princeton Review as the strongest business school outside the US for marketing, HEC enjoys a partnership with Apple that is setting new standards for technology in the MBA classroom.

ESADE was #1 in the last WSJ international ranking, and is recognized by the Aspen Institute as the second most innovative MBA program in Europe, incorporating corporate social responsibility into the curricula. And if you are going to spend 12 to 18 months getting your MBA (ESADE offers a flexible structure so candidates can choose), Barcelona is surely one of Europe’s great cities in which to study. The city is also home to IESE, created with the assistance of the Harvard Business School. Graduates rate the school as amongst the best for new career opportunities. In neighboring Madrid, the IE Business School draws nearly six applications for every available spot in the class and the Centre for Eco-Intelligent Management is an example of the school's forward thinking.

Hidden gems

As well as its cultural aspects, Europe also boasts a growing number of outstanding business schools that are leaders in particular fields, and whose international partnerships provide new opportunities in fast developing economies. Below is a round up of some of the schools to watch out for:

EM Lyon is one of the continents leading schools in entrepreneurship, and has recently launched a Global Entrepreneurship Program with Babson College and Zhejiang University from China. A campus in Shanghai, and plans for Dubai give students privileged access to two of the world’s most dynamic economies.

Nyenrode Business University is one of two stellar business schools in the Netherlands. Set in a medieval castle in the outskirts of Amsterdam, the school has long been the European partner for Northwestern - Kellogg, and enjoys strong corporate ties whilst placing a high value on social awareness and sustainability. Down the road at the Rotterdam School of Management, environmental, social and governance issues feature strongly at one of Europe’s top research universities. New Dean George Yip has ambitious plans for this top European school.

In the heart of the European Union, graduates of Belgium’s Vlerick Leuven Gent Management School seem to be doing better than many on the job market, benefiting from the multinationals and IT / biotech cluster around Brussels. Ranked #7 in Europe by The Economist, the school is now taking its blend of innovation and entrepreneurship to St Petersburg and Beijing.

And if finance or luxury brand management is a focus, you can’t do much better than SDA Bocconi in stylish Milan. The leading Italian school has one of the largest alumni networks in Europe, and of course some of the best coffee.

Warwick Business School was the first business school in the UK to gain triple accreditation, from AACSB, EQUIS and AMBA, and ranks #6 in the world for graduate salaries. The renowned faculty has written many of the textbooks now used at other business schools, and the new Global Energy MBA underlines the schools commitment to relevant global industry.

As candidates around the world question the ROI of an MBA, and look for ways to distinguish themselves in an immensely competitive job market, the affordable international MBA experience could provide the answer.

By guest blogger, Matt Symonds. Matt is co-founder and former director of the QS World MBA Tour and is co-author of the ABC of Getting the MBA Admissions Edge.


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Average 2008 GMAT: 700
Class Size: 887
2009 Application Deadlines (Jan. 2010 Intake) Feb. 1, 2009, Apr. 1, 2009, Jun. 1, 2009, Aug. 1, 2009, Sep. 1, 2009.
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DateRatingCourse
05/20094.00General Management
03/20092.67General Management
02/20094.44General Management
01/20092.50General Management
07/20082.67Entrepreneurship
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DateTitle
9/11/20082009 INSEAD MBA Chat with Cassandra Pittman
3/19/20082008 INSEAD MBA Waitlist Chat with Caroline Diarte Edwards & Virginie Fougea
12/3/2007INSEAD MBA with Anne Fazio-Bresman & Mark Norbury
10/29/20072008 INSEAD MBA Admissions Chat with Caroline Diarte Edwards
1/18/2007INSEAD MBA with Caroline Diarte Edwards
12/7/2006INSEAD MBA with Johanna Hellborg
12/14/2005 INSEAD MBA with Leile Murat
9/7/2005INSEAD MBA Chat with Clio Fullam
12/7/2004 INSEAD MBA with Johanna Hellborg
2/26/2004 INSEAD Chat with Johanna Hellborg
6/12/2003 INSEAD MBA Admissions Chat
1/15/2003 INSEAD Chat with Johanna Hellborg


The following editors have had clients accepted to this school:
Paul Bodine
Cindy Tokumitsu
Jennifer Bloom
Sonia Michaels
Cydney Foote
Tanis Kmetyk
Sachin Waikar
Michelle Stockman






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