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MBA Application Essays: Content is Key

You've chosen your target schools and you've done your school research; now it's time to sit down and tackle those essays. To some degree, what you write about will represent who you are to the adcoms, which is why it's critical that you put your best foot forward in your MBA application essays.

The following resources will help you create clear, vibrant, and compelling essays that highlight your strengths, convey your skills, and convince the admissions readers that you are a person worthy of a seat in the next top b-school class. The writing techniques discussed in these resources are tried and true—follow these professional tips to create an application essay that will quickly secure its spot at the top of the admissions committee's pile.

School Specific MBA TipsCommon MBA Essay TopicsGeneral MBA Essay Guidance

School Specific MBA Essay Tips

  1. 2014 MBA Essay Tips for Top Business Schools
  2. 2014 Executive MBA Essay Tips for Top EMBA Programs

Common MBA Essay Topics

  1. Leadership in Admissions, a special report.
  2. Why MBA, a special report.
  3. Audio & Video in Admissions, a special report.
  4. Optional Essays: When and How to Write Them, a video.
  5. Approaching Short Essays
  6. Short and Sweet: Tips for Writing “Mini” MBA Essays
  7. Those Creative Essays…
  8. Creativity Lessons from Pogue’s Wedding
  9. MBA Essay Tip: Responding to Criticism
  10. The Importance of Obstacles
  11. How to Write about Overcoming Challenges without Sounding like a Whiner
  12. What is Fit?
  13. How to Display Teamwork in MBA Essays
  14. What is an Accomplishment?
  15. 4 Things To Do If You Can’t Define Your MBA Goals
  16. 4 Ways to Show How You’ll Contribute in the Future
  17. MBA Admissions: But Why Now?
  18. MBA Admissions: Does Extracurricular Equal Extra Credit?
  19. Important Admissions Tip: BE YOURSELF!
  20. MBA Essays: You've Got Options!
  21. The Optional Essay
  22. Approaching the "Wild Card" Essay Questions

General MBA Essay Guidance

  1. 5 Fatal Flaws: Eliminate the 5 Most Common Flaws in Your MBA Application, a special report.
  2. 5 Ways to Make B-Schools LOVE You, a free webinar.
  3. Roadmap to Bold and Brilliant Essays, a free webinar.
  4. Essays that Stick, a free webinar.
  5. Twelve Terrific Tips for MBA Applicants, a special report.
  6. From Example to Exemplary, a special report.
  7. 6 Tips for Answering MBA Video Essay Questions
  8. 5 Steps to Becoming Your Target B-School’s Valentine
  9. Solving the Puzzle
  10. Recipe for Disaster
  11. Do's and Don'ts
  12. Steve Jobs: 4 Lessons for MBA Applicants
  13. Making Your MBA Essays Do "Double Duty"
  14. Application Essays: A Balancing Act
  15. Essay Writing Tips from Genghis Khan
  16. What Should I Write About? Making a Difference
  17. Write Positive for Power and Clarity
  18. 4 Application Strategy Tips: Stand Out AND Fit In
  19. Generic-itis Prevention
  20. I’m About to Make Your Day…
  21. Being Yourself
  22. I'm Smart, Really I Am! How to Prove Character Traits in Essays
  23. Five Keys to Concreteness
  24. What is Passion in Admissions?
  25. How Personal is Too Personal?